New Creator Campaign
Our content creators are helping us show style-conscious audiences how Vogue Custom Built Radials turn everyday premium vehicles into something more personal.
What we're doing
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Selected for their influence across style, culture and modern luxury.
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Each creator transforms a vehicle they already drive and shares the reveal.
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Vogue extends the campaign beyond the creators' organic audiences.
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The campaign puts Vogue Tyres in front of new audiences with a bold, visual story centered on CBR style.
The Creator Lineup
Drop 01
A lifestyle couple with built-in entertainment and relationship storytelling. Their convertible gives the campaign a playful, highly visual first transformation and lets Vogue show up naturally through their banter and shared style.
Drop 02 · Coming Soon
Drop 03 · Coming Soon
Follow the Drops
Dropping Soon
Drop 02
Coming Soon
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Drop 03
Coming Soon
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Drop 04
Coming Soon
Selling the Story
Most tires look interchangeable. Vogue Custom Built Radial tires give customers a difference they can immediately see—at the curb, on the road, in a photo.
The campaign helps customers picture CBRs as a personal upgrade—not just another technical tire choice buried in a spec sheet.
Vogue is investing in creators, content and paid reach to introduce CBRs to new audiences—so the Vogue story starts before the sales conversation does.
Ready to Use
"Vogue Tyres has launched Styled by Vogue, a new creator campaign designed to introduce Custom Built Radials to more style-conscious drivers. We're partnering with lifestyle creators to transform their own premium vehicles and show how the right sidewall can make a familiar vehicle feel more personal. The campaign is supported with paid media, giving dealers a fresh, visual story to use at the counter and helping create awareness before customers walk into the store."